Case Study
Maintracts: Turning Organic Search Into a Consistent Lead Channel
Maintracts is a UK-based specialist contractor delivering structural repair, waterproofing, and asset maintenance solutions. The goal was to make organic search a reliable, scalable source of qualified enquiries in a competitive, service-led market.
Maintracts (UK)
Search Engine Optimization
2024 – 2026
+20.18% Organic Users
Project Brief
Maintracts needed stronger page-one visibility for high-intent commercial keywords and better discovery for non-branded service searches. Organic engagement was inconsistent, limiting search-led acquisition. Our focus was to increase qualified organic traffic and improve the quality of search-driven user journeys so SEO could become a dependable lead channel.
Challenging Parts
The market is highly competitive and service-led, which meant visibility gains had to be driven by intent alignment, technical stability, and improved relevance across priority service pages—without relying on branded demand alone.
- Limited page-one visibility for commercial, high-intent keywords
- Low reach for non-branded service and solution-based searches
- Inconsistent organic engagement impacting lead potential
- Need to prioritise qualified traffic over volume-only growth
Project Result Overview
Maintracts achieved strong organic growth across users, visibility, and search performance. Organic users increased from 15,612 to 18,762 (+20.18%). Search visibility improvements were also reflected in impressions rising from 2.84M to 3.72M (+31%) and clicks increasing from 15.3K to 18.8K (+22.8%). Average position improved from 22.4 to 16.5, pushing a large set of keywords closer to page-one results.
Growth was largely driven by non-branded service and solution-based queries—expanding reach to new audiences actively searching for structural repair and maintenance services. Engagement quality improved too, with a 34.69% increase in total events, indicating stronger high-intent interactions and better lead-generation potential.
Branded vs. Non-Branded Impact
Performance gains were primarily driven by non-branded service and solution-based queries, helping Maintracts reach new, high-intent audiences. Branded keywords remained strong, supporting trust and repeat discovery.
What Made This Campaign Successful
A commercial-intent keyword strategy aligned to real buyer journeys, faster ranking improvements across priority service pages, technical stability to support consistent indexing, and a focus on qualified traffic rather than volume-led growth.
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